Marketing Plans and Decision Traps

Farm operation with silos and buildings

Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are co-sponsoring a webinar series, Two Economists and a Lender. Our October installment featured Agriculture Economic Insights (AEI) co-founders David Widmar and Brent Gloy and Michael Bachman, relationship officer. The webinar recording from October 22 is available.

Marketing your farm’s crops and livestock is difficult. For some of us -- especially for David and Brent -- our brains can create traps that make it hard for us to think through an opportunity (or challenges) logically or rationally. We discussed some of the ways our brains make life complicated and how a marketing plan is the best tool for overcoming these traps and shortcomings.



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