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Marketing Plans that Weather the Storm

by FCSAmerica Staff Reports | Mar 26, 2021 | Crop Insurance,

Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are co-sponsoring a webinar series, Two Economists and a Lender. Our March installment featured Agriculture Economic Insights (AEI) co-founders David Widmar and Brent Gloy and Rebecca Wellenstein, insurance officer. The webinar recording from March 25 is available.

 
 

With memories of 2020 fresh, the importance of a resilient marketing plan is on our minds. Some of us remember commodity prices falling in the spring; others the fall rally. The challenge is the same: How do you create a marketing plan that weathers the unexpected.

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