Find trends and outlooks, education and more on financing rural America from Farm Credit Services of America.

More Content

Three Tools for Better Decision-Making

Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are co-sponsoring a webinar series, Two Economists and a Lender. Our March installment featured Agriculture Economic Insights (AEI) co-founders David Widmar and Brent Gloy and Senior Vice President of Related Services, Christa Wilson, discussing three tools that can help producers better manage the uncertainty of weather. Below are highlights from their discussion.


Weather is one of the biggest uncertainties in agriculture. With the approach of a new growing season, our experts outline three approaches that can help producers think through their weather-related risks and how to manage them.


Tips for Improving Your OODA Loop DecisionsAn acronym for “observe, orient, decide, act,” OODA comes from the U.S. Airforce. During the Korean War, an Airforce officer wanted to know what set the top fighter pilots apart. The answer lay in their ability to quickly observe all the factors and events around them, orient themselves within that setting, weigh their options and decide on the right course, and finally, position themselves to act.

For producers, observation might begin with forecasts, conditions in the field and a review of historical data, such as planting days be year. If, like this year, signs point to a wet spring, ask yourself some key questions to orient yourself, suggested David Widmar: Did you get fall fertilizer down? What about your spring treatment? If you already are a bit behind, what will it take to catch up?

Now you can consider your options, including running longer hours, hiring someone for custom work, adjusting plans, such as side-dress after the crop comes up, or depending on the timing, shift to prevent or late planting or change planting plans all together.  By listing the options, producers can better identify the right course of action, then execute on it.

”Producers who move themselves through those four steps are going to be able to make decisions much more quickly and responsively to the environment they are in,” Widmar said.


tips to improve triangulationNo producer is an expert in all the disciplines required to run an agricultural operation. That’s why it is so important to have advisors. The triangulation approach also emphasizes the need to broaden your sources of information and to seek out different viewpoints.

“I love to read stuff that I agree with because it tells me I’m right,” Gloy said. “But it also causes me to have a huge blind spot for places where I’m not right. And we all know we’re not right all the time. So think pretty critically about where you’re getting information and how you are consuming it.”

Gloy urged producers to use a decision journal, discussed in the Thinking Critically About Uncertainties in 2020 webinar, to track their sources of information, what they found useful and what led to indecision. This process will help producers identify their blind spots and the resources they can tap to improve decision-making.

Controllable vs. Uncontrollable

Many of the important factors that shape an operation – weather, markets, trade – also are outside a producer’s control, said Christa Wilson, one of our regional vice presidents for related services, including crop insurance. In her family’s farming operation, she said, she finds it useful to list what is important as well as what is controllable (the type of seed you buy, for example).

controllable vs uncontrollable imageOften what you end up with, Wilson said, is a narrow band in the center of two circles – those things that are both important and controllable. This, she said, is your area of focus. You might not be able to control the weather, but you can work with your crop insurance agent to identify the right coverage to protect your operation and maximize your marketing plan.

“Being price takers, not price makers, being weather takers, not weather makers, we need to focus on those things that we can control,” Wilson said.

Below is the entire webinar.


Load more comments
Your comment has been received and is being reviewed.

Comments are moderated and reviewed before they are posted on the site. View our terms of use.


Apr 4, 2023 | The Business of Agriculture

Markets Upended – Again. Where Are Interest Rates Headed?

Our economist, Matt Erickson, dives into the possible paths ahead to help agricultural producers better prepare for the coming year.

Dec 27, 2022 | The Business of Agriculture

Corn vs. Soybeans: Determining Profitability in 2023

This report examines current market signals for profitability in corn and soybean markets and breakeven levels for the two commodities at different fertilizer prices.

Dec 16, 2022 | The Business of Agriculture

Three Tips for Navigating Uncertainty in 2023

Discover strategies and tips that aid decision making in uncertain times.

Ready to Talk?

Contact us if you have questions or need more information. Fill out the form, or connect with your local office using the Office Locator.

FCSAmerica serves farmers, ranchers, agribusinesses and rural residents in Iowa, Nebraska, South Dakota and Wyoming. For inquiries outside this geography, use the Farm Credit Association Locator  to contact your local office.