Engaging the Next Consumer Generation

young people engaging

From plant-based milk alternatives to a focus on sustainability, Generation Z has gained attention for its food preferences as well as its consumer power. Terrain analysts Ben Laine and Dave Weaber joined The Center for Food Integrity recently for a conversation on how producers can better connect to this incoming consumer generation and leverage the things they’re already doing to align with newer food trends.

‘A New Force on the Food Scene’

Gen Zers, those born between 1997 and 2012, represent one-fifth of the U.S. consumer population and one-third of the global population. They are the fastest-growing economic power, and more than half of them read food labels. That’s all according to The Center for Food Integrity, a nonprofit that seeks to build trust in the food system and help those in the food and ag space better understand consumers.

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