Marketing Plans that Weather the Storm

Woman's hands working at a desk on tablet and computer

Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are co-sponsoring a webinar series, Two Economists and a Lender. Our March installment featured Agriculture Economic Insights (AEI) co-founders David Widmar and Brent Gloy and Rebecca Wellenstein, insurance officer. The webinar recording from March 25 is available.

With memories of 2020 fresh, the importance of a resilient marketing plan is on our minds. Some of us remember commodity prices falling in the spring; others the fall rally. The challenge is the same: How do you create a marketing plan that weathers the unexpected.



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