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Vision 2020: The Road Ahead

During GrowingOn® 2020, Steve Johnson highlights the typical five to seven year ag cycles that occurred in U.S. production agriculture since the 1920s. These periods of time tend to be five to seven years reflecting low prices with compressed profit margins followed by a five to seven year period of higher prices with attractive profit margins. Could 2014 through 2019 be that low ag cycle?

Marketing and risk management strategies are more important than ever. Here are key messages from the meeting:

  • Do your research to evaluate crop insurance options and SCO coverage that are right for your operation each year. Your annual ARC/PLC decision will impact how these work together.
  • Utilize online tools and your Crop insurance team at Farm Credit Services of America for assistance.
  • In this global ag economy, it becomes even more important to focus on your farm’s economics. Know your numbers and make a plan.

GrowingOn 2020 - Steve JohnsonPlay Video
Steve Johnson presented in South Sioux City, Nebraska on December 6, 2019.

GrowingOn - Steve Johnson e-learning module imageView Course
Interactive course was developed from the live presentation in South Sioux City, Nebraska on December 6, 2019.

 
Steve Johnson

Steve Johnson has served as a farm and ag business management specialist for Iowa State University Extension and Outreach since 1999. He specializes in government farm programs, crop insurance, crop marketing, grain contracts, and farmland leasing. 


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