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Time For a New Marketing Approach?

Stocks of butter and cheese have climbed, setting records month after month. Sarina Sharp, a market analyst for the “Daily Dairy Report” and a Farm Credit-sponsored presenter at the recent Central Plains Dairy Expo, says the reasons for the uptick aren’t yet fully understood. But one thing is clear – dairy is popular with young people, and the industry has an opportunity to market to a group of consumers who know what they want.

Sharp discusses consumer trends that could shape future marketing strategies in this second of three videos from the Central Plains Dairy Expo.

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