Looking for ways to improve your crop marketing strategies? As part of our commitment to bringing you financial and business management insights you can use, FCSAmerica invited farm management specialist Steven Johnson from Iowa State University Extension to share his suggestions for marketing strategies with producers.
Click to view an interactive recording of Steve’s presentation. Walk through tips for improving your marketing strategies with interactive text, illustrations and video clips. Follow along with case studies from actual producers that illustrate Johnson’s tips. The material is customizable—you can either choose the sections that are of interest to you or view it start-to-finish.
Included in the interactive recording:
Tip 1: Know cost of production, cash-flow needs, breakevens, and profit margin.
Tip 2: Understand seasonal futures price trends.
Tip 3: Track basis patterns.
Tip 4: Link crop insurance to pre-harvest marketing.
Tip 5: Execute a written marketing plan.
